Privacy policy

Last updated on May 29, 2023.

Introduction and Content

This is the Privacy Policy (hereinafter referred to as the “Privacy Policy”) for the business entity MEAT YOUR FARMER DOO BEOGRAD-ZVEZDARA, registered with the Business Registers Agency of the Republic of Serbia under registration number 21876518, located at Bulevar Kralja Aleksandra 249, Belgrade, Serbia, represented by the director Andrej Kravčuk (hereinafter: “MYF”), and for our website, as well as for our application.

MYF is dedicated to safeguarding the privacy and data protection of visitors and users, and, therefore, takes appropriate technical, organizational, and personnel measures to ensure compliant processing of personal data (hereinafter referred to as “Personal Data”). This Privacy Policy describes how MYF (“MYF,” “we,” “our,” or “us”) collects, uses, and shares your Personal Data and outlines the rights you have in this regard. The Privacy Policy applies to visitors, registered and unregistered users (collectively, “User,” “You,” or “Your”), as well as all MYF services, including intermediation in the sale of products from agricultural farms (hereinafter: “AF”) advertised on the website and/or application (hereinafter: “Services”). The purpose of this Privacy Policy is not to replace any rights you have under applicable data privacy laws.

Before accessing or using our Services, please read this Privacy Policy and ensure that you fully understand our practices concerning your Personal Data. If you have read and fully understood this Privacy Policy but still disagree with our procedures, as a sign of disagreement, please exit our website and discontinue using our Services.

Who We Are and How to Contact Us

MEAT YOUR FARMER DOO BEOGRAD-ZVEZDARA, located at Bulevar Kralja Aleksandra 249, Belgrade, Serbia, is the controller of your Personal Data. This means that MYF is responsible for decisions on how and why MYF stores and uses your Personal Data. If you want to contact MYF directly, you can reach us via email at

The designated data protection officer is [insert], email [insert].

What Personal Data We Collect

User Information

To provide our Services adequately, we must collect your Personal Data that you provide to us through your use of our website and/or application, which we collect automatically, and from other sources. Below are the types of Personal Data we collect about you:

  1. Information you provide to us.

When you register as a user of our application, purchase products from our application, contact us through the “Contact” section on our website, and/or when you contact us directly via any communication channel, you may provide us with Personal Data, such as your name, email address, phone number, etc., information you provide in your communication with us and with other users on our platform, and Personal Data contained in scanned identification documents (if required to be provided).

When you use the website or our Services, MYF may also use cookies or similar technology to collect additional data, including:

  • Your IP address: a numerical code identifying your device, as well as the country, region, or city where you are located.
  • Geolocation data: Your IP address may be used to obtain information about the geographic latitude, longitude, altitude of your device, direction of movement, GPS data, and information related to the connection to local Wi-Fi equipment.
  • Information about your interaction with our Services.
  • Browsing history of our content you visited on the website, including how you arrived on the page from other websites.
  • Details about your computer, mobile device, television, tablet, or other devices; for example, a unique device ID, unique vendor or ad ID, and the browsers you use to access our content.

MYF will not collect special categories of data from you, such as Personal Data concerning your race, political opinions, religion, health, or sexual orientation unless you have chosen to provide us with such data voluntarily.

If you have mentioned MYF in your social media posts, we may collect the names of your social media accounts, as further described below.

  1. Information We Collect When You Use the Services

When you visit our website/application and/or use our Services, when we use Personal Data for authentication or Personal Data such as your IP address or your selected settings, we may collect aggregated usage data, such as user search and click-stream activities within the Services, heatmaps of each session and scrolling, and non-identifying Personal Data related to the user’s device, their operating system, internet browser, screen resolution, language, and keyboard settings, internet service provider, pages they were referred from/to, date/time stamps, etc.

  1. Information We Collect from Other Sources

We may obtain your Personal Data from independent sources, such as (i) security service providers, fraud detection and prevention service providers, for example, to help us detect users associated with fraud, (ii) social media platforms – when you sign in or register through your social media account, we may receive your Personal Data from that service (e.g., your username, basic profile Personal Data), and in some cases, we may collect Personal Data from leading enhancement companies that help us improve our service offerings; (iii) advertising and marketing partners for tracking, managing, and measuring our advertising campaigns.

Information About Job Applicants

We also collect information provided to us by job applicants when they apply for any of the open positions posted on our website, via email, or in any other way.

Note on the Collection of Personal Data by Third Parties

Sometimes, the website and/or application may contain links to websites and services that are not part of MYF’s offering. These websites and services have their own privacy policies. If you follow a link to a website not affiliated with MYF, you should read the privacy policy displayed on their website. Please be aware that the browsers you use to access the MYF website may collect certain information about you, and such platforms have their own privacy policies. Below, you can find links to privacy policies or privacy settings for some popular browsers:

How We Collect Personal Data

We collect Personal Data when:

  1. You access and interact with the website and/or application.
  2. You purchase any products/use MYF’s Services.
  3. Through cookies and other similar technologies.
  4. You contact us via email, through social media, our applications, or similar technologies, or when you mention us on social media.

Why do we collect Personal Data?

We use your Personal Data for the following purposes:

  1. Providing and managing the Services.
  2. Forwarding your order to the agricultural farm from which you have ordered a product.
  3. Processing payments or issuing refunds when necessary.
  4. Monitoring comments on the website and/or application, which may include, depending on your consent, notifications of new comments on products or agricultural farms you have previously commented on, as well as information about new blog entries or site updates.
  5. Responding to your requests and comments.
  6. Continuously developing, customizing, expanding, and improving our application, website, and Services based on common or individual user settings, experiences, and user feedback.
  7. Providing ongoing customer support and technical assistance to our users.
  8. Updating, expanding, and analyzing user records.
  9. Analyzing our performance and marketing activities.
  10. Creating aggregated statistical data and other aggregated and/or derived information that we or our business partners may use to provide and enhance the Services.
  11. Providing expert assistance, only at your request.
  12. Enhancing data security and fraud prevention capabilities.
  13. Complying with all applicable laws and regulations.

We use your Personal Data for the purposes stated in this Privacy Policy when it is necessary for:

  1. Providing the Services.
  2. Complying with relevant legal or regulatory obligations we have.
  3. Supporting legitimate interests and business objectives (for example, maintaining and improving our Services and MYF’s efficiency by identifying technical issues), provided that it is carried out proportionately and respects your privacy rights.

How We Use Your Personal Data

Personal Data collected through the Services provided on the website and/or application are only used when we have a valid reason and legal basis for doing so. We determine the legal basis based on the purpose for which we collected your Personal Data.

The legal basis can be one of the following:

  • Consent: You can withdraw your consent at any time, for example, by contacting MYF using our contact form.
  • Performance of a contract with you (or to take steps before entering into a contract with you): For example, if you have ordered a product, we need to use or share your contact information and delivery address (and other necessary information) to process your order and deliver the product to you.
  • Compliance with the law: In some cases, we may have a legal obligation to use or retain your Personal Data.
  • Our legitimate interests: When it is necessary to understand MYF users, promote our Service, and efficiently manage the website and/or application for the purposes of our business operations. Examples of when we rely on our legitimate interests in using your Personal Data include:
  • Analyzing the content viewed on our website to understand how it is used and improve our content.
  • Conducting marketing analysis to better understand your interests and selected settings in order to make our marketing more relevant to your preferences. For example, we pay attention to the content you have viewed on the site and in our applications, as well as the products and services you have purchased, including what you have viewed and what products or services you have purchased on our other platforms, if data is available. You can disable the use of Personal Data for marketing analysis in accordance with this policy or our Cookie Policy.
  • Displaying personalized ads by identifying your interests and creating “segments” of specific user types to show you more relevant ads and “segments” that you might be interested in. These “segments” are also used as sources of information to identify our users on other non-partner websites, such as social media platforms like Facebook.
  • For internal administrative purposes related to the use of our Services, such as accounting and record-keeping, and to inform you about any changes to our Services.
  • Collecting and recording IP addresses to enhance the website and track its usage.
  • Personalizing our Services by remembering your settings and recognizing you when you log in from different devices.
  • Enabling you to share our content with others using social media or email.
  • Responding to your inquiries and resolving complaints.
  • For security and fraud prevention, as well as to ensure that the website and applications are secure and protected and used in accordance with our terms of use.
  • In cases where we rely on cookies for collecting any Personal Data, please refer to MYF’s Cookie Policy for more information on how to manage your cookie preferences.
  • Personal Data Received from Other Organizations
  • Merging or Combining the Personal Data You Provide
  • MYF also uses Personal Data based on the content you have viewed on the site and your interaction with the content to group you with others who have similar interests and selected settings, aiming to make online advertising more relevant. Sometimes, MYF uses data about your interests or demographic information that has been collected online by global third parties to add you to these groups. For more information on how we use cookies, please see our Cookie Policy.

Use of Personal Data for Individuals Under 18

Our products or Services are not directly targeted at individuals under 18 years of age, and we do not knowingly collect Personal Data for individuals under 18 years of age.

The right to object to the processing of your Personal Data

When you visit our website, you will see a specific consent text related to our Cookie Policy and this Privacy Policy. We want to inform you immediately about your right to object to the processing of your Personal Data. MYF is obligated to stop processing the Personal Data of the person who has objected, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or for the establishment, exercise, or defense of legal claims.

Under the GDPR and data protection law, you have the right to object to the processing of Personal Data when it is processed for our legitimate interests, direct marketing, or other purposes (such as statistical needs). If you object for these reasons, the Personal Data cannot be further processed for such purposes. For example, we cannot continue to use your data to promote products to you.

If you wish to exercise your right to object or learn more about your right to object, please feel free to contact us through any of the methods defined in this Privacy Policy or on our website. We recommend that you send a written request following an oral request, as this will allow you to explain your concerns, provide evidence, and specify what you want to happen.

We may accept or reject your objection if specific exceptions to your right to object apply, or if we find that your request is “manifestly unfounded or excessive” considering the specific circumstances.

If your objection is upheld, we must cease or must not begin processing your Personal Data for that purpose. However, we can still lawfully continue to use your data for other purposes.

Other Rights Regarding Your Personal Data

You have several rights regarding your Personal Data and you can contact us to exercise the following rights:

  • The right to access, i.e., to receive a copy of the Personal Data that MYF has about you.
  • The right to correct and/or supplement the Personal Data MYF has about you.
  • The right to obtain a machine-readable copy of your Personal Data when possible.
  • The right to erasure (e.g., when Personal Data is no longer needed for the purpose for which it was collected, if you withdraw your consent for Personal Data processing or object to such processing, etc.). There may be exceptions to the right to erasure for certain legal reasons, which we will set forth for you if applicable.
  • The right to restrict processing (e.g., you believe the Personal Data we process is inaccurate, you’ve objected to such processing, etc.), in accordance with GDPR, data protection laws, and other applicable regulations.
  • The right to withdraw consent at any time. Please note that withdrawing consent does not affect the legitimacy or lawfulness of Personal Data processing that we conducted before such withdrawal.
  • The right to data portability, in case MYF is technically capable of performing such action in the specific case.

MYF acknowledges that it is necessary for you to have control over your Personal Data. In accordance with privacy laws worldwide, MYF takes steps to allow you to request access, receive a copy, update, modify, delete, or restrict the use of your Personal Data, or request a list of your Personal Rights (if available). We are obligated to provide information at your request, and in a timely manner, but no later than 30 days after the request. Please send your request to MYF, Bulevar Kralja Aleksandra 249, Serbia, or email us at with the subject “Data Protection Inquiry.”

Before fulfilling your request, we may ask for additional information to confirm your identity and for security reasons. We reserve the right to charge a fee where permitted by law (e.g., if your request is unfounded or excessive).

We are not obliged to provide information related to you if: (i) you already possess such Personal Data, (ii) providing Personal Data is impossible or may require disproportionate time and expense, (iii) collecting and disclosing Personal Data is explicitly required by law to provide adequate protection for the legitimate interests of the individuals to whom such information pertains, (iv) the confidentiality of Personal Data must be protected as a professional secret in accordance with the law. However, in this case, we will provide appropriate measures to protect your rights and freedoms, as well as your legitimate interests concerning such Personal Data.

You have the right to lodge a complaint with the local supervisory authority or the Commissioner for Information of Public Importance and Personal Data Protection in accordance with the Data Protection Law (but we still recommend that you contact us first).

Please note that permanently deleting your MYF account removes all your Personal Data from MYF’s databases. After this process is complete, you will no longer be able to use any MYF services, your account and all its data will be permanently deleted, and MYF will not be able to restore your account or retrieve your data in the future. If you contact our support channels in the future, the system will not recognize your account, and support agents will not be able to locate the deleted account.

Security of Your Personal Data

MYF has implemented appropriate technical and organizational control measures to protect your Personal Data from unauthorized processing and accidental loss, damage, or destruction. Unfortunately, sending any information, including Personal Data, over the Internet is not entirely secure. While we will make efforts to protect your Personal Data when it reaches us, we cannot guarantee the security of Personal Data sent to our website while it is still in transit, so you provide it at your own risk. provides MYF Services through an online platform. Your data may be stored in data warehouses, databases, and general applications.

When We Share or Sell Your Personal Data

Within MYF

We may share data to fulfill a contract with you, for administrative purposes, or when we have a legitimate interest. For example, MYF may share your data to understand how you interact with our Services or products or to tailor and provide relevant advertising.

With External Organizations

MYF shares your Personal Data with organizations not directly affiliated with us in the following circumstances:

Service Providers – We may share your data with partners, such as agricultural farms that list and advertise products on the application and then fulfill your orders. We do this to provide the service you request. Other examples of sharing your data with service providers include sharing with:

  • payment processors;
  • fraud prevention service providers who help us identify and prevent online fraud;
  • error tracking software providers who assist in diagnosing and fixing errors and optimizing the performance of our website and applications;
  • service providers that assist us with analytics, enable user segmentation, and measure user engagement; and
  • data management companies that assist in collecting data through online forms and surveys.

Advertising Partners – MYF may share data collected through the website with its advertising partners (such as Google and Instagram), as outlined in the Privacy Policy.

Event Sponsors and Partners – We may share your Personal Data with sponsors of MYF events and partners with whom we hold events for marketing purposes, if you allow us to do so.

Social Media Organizations – MYF may share your Personal Data with other organizations when our website uses social plugins from these organizations (such as Facebook’s “Recommendation” feature or Twitter’s retweet feature). These other organizations may receive and use Personal Data about your visit to our website. For more information on how these organizations use Personal Data, please read their privacy policies.

Organizations that Acquire MYF or Affiliated Companies – We may share your Personal Data with any other organization that acquires or is transferred all or substantially all of our assets and business. If such a sale or transfer occurs, we will make reasonable efforts to try to ensure that the organization to which we transfer your Personal Data uses it in accordance with our Privacy Policy.

Agencies and Government Authorities as Required by Law – MYF may disclose your Personal Data to any law enforcement agency, court, regulator, government authority, or in connection with any legal action, if we are required to fulfill a legal or regulatory obligation, where the request is proportionate, or otherwise to protect our rights or the rights of any other individual.

Any organization accessing your data while providing services on our behalf is subject to strict contractual limitations to ensure that they protect your data and comply with all applicable data privacy laws. We may also independently audit these service providers to ensure they meet our standards.

International Data Transfers

“By using our Services and accepting our Privacy Policy, you agree that the data we collect may potentially be transferred, stored, and processed in any country or territory where MYF, its affiliates, or service providers are located. While other countries or territories may not have the same data protection standards as your country, we will still protect the Personal Data we transfer in accordance with this Privacy Policy.

Whenever we transfer your Personal Data from Serbia or the European Economic Area (EEA), MYF ensures similar protection and uses at least one of the following data protection measures:

  • MYF will only transfer your Personal Data to countries deemed to provide an adequate level of data protection in accordance with the Data Protection Act or GDPR.
  • MYF may also use specific approved contracts that incorporate Standard Contractual Clauses or are approved under the Data Protection Act or GDPR to protect Personal Data, when necessary, with our service providers located in countries outside Serbia or the EEA, including those based in the United States and Australia. These contracts provide your Personal Data with the same protection it has in Serbia and the EEA.

If you are interested in learning more about whether and how international data transfers take place or what measures we take to protect Personal Data during such actions, please feel free to contact us through any of the contact channels provided in the Privacy Policy or on our website.”

How MYF Stores Your Personal Data

MYF retains your Personal Data for as long as the law prescribes, or as long as there are reasons to achieve the purpose of their processing. The criteria for determining how long we need your Personal Data depend on how we use them, as outlined in this Privacy Policy.

If we no longer need your data, we will delete or anonymize them by removing all details that identify you. If we have requested your consent to process your Personal Data, and we have no other legal basis to continue that processing, and you withdraw your consent, we will delete your Personal Data.

Unless a User specifically requests it, MYF will not inform its Users about deletions, corrections, processing limitations, or other actions that must be taken in accordance with applicable regulations because, given the nature of MYF Services, individual notifications would require a disproportionate amount of time and resources. However, MYF will inform any of its Users about such actions if requested individually, all in accordance with GDPR, the Data Protection Act, and this Privacy Policy.

When specific data retention periods are not prescribed by law, we will retain your data in accordance with the principles of proportionality and the limitation of data storage as provided by the law regulating the protection of Personal Data, as well as in accordance with the purpose for which they were collected and any internal MYF regulations.

Data contained in accounting documents, business records, and financial reports will be retained in accordance with legally prescribed deadlines in that area.

How MYF Can Contact You

If you have submitted a request or complaint, we may contact you to respond to your inquiry or resolve your complaint.

Cookies and Similar Technologies

When you visit the website and/or application, we may automatically collect data about you through cookies or similar technologies. A cookie is a small file that can be placed on your device, allowing us to recognize and remember you.

This Privacy Policy also includes our cookie policy (available through the website), where you can find details about our key advertising partners. By giving your consent in accordance with our cookie policy and this Privacy Policy, you explicitly agree that we can automatically process Personal Data in line with your consent, our policies, GDPR, and the Data Protection Act.

Contact Us for Information About How We Use Your Data

If you have any questions about how we use your Personal Data or if you are concerned about how your Personal Data is used, please contact MEAT YOUR FARMER DOO BEOGRAD-ZVEZDARA, Bulevar Kralja Aleksandra 249, Belgrade, Serbia, or send an email to with the subject line ‘Data Protection’.”


MEAT YOUR FARMER DOO BEOGRAD-ZVEZDARA (hereinafter referred to as ‘MYF’) provides the following information about the use of cookies on this website.

What Are Cookies?

Cookies are small files that websites send to your browser and are stored on the user’s device, which can be a personal computer, mobile phone, tablet, or any other device (hereinafter referred to as ‘Cookies’). Your web browser processes and stores them. They play a crucial role in providing various IT services. Among other functions, they allow the website to store and retrieve information about user habits related to browsing or equipment and, depending on the information obtained, can be used to recognize users and improve the quality and quantity of services.

What Types of Cookies Do We Use?

Different types of cookies can be classified according to various criteria: duration, the subject responsible for managing them, and purpose.

According to the duration of the cookies in the user’s browser, we distinguish between Session and Persistent cookies. Session cookies are used while the user is browsing the website and are retained only during that browsing session. They are used to store information related to accessing and using the page. On the other hand, Persistent cookies are stored in the user’s browser for a certain limited time, even after the user has finished browsing the page.

According to the subject responsible for managing and setting cookies, we have First-party cookies and Third-party cookies. First-party cookies are those set by the domains of the websites the user has visited and can only be accessed by the domain. They are often used, among other things, to remember the user on their subsequent visits to the website. On the other hand, Third-party cookies are set and managed by domains that are not the websites the user has visited. They are usually used to track users on different web pages to provide personalized ads. This website uses various types of cookies. Some cookies are set by third parties appearing on our pages. MYF may generally use Instagram and Google services, which means that these third parties may have cookies set on the MYF website. Due to how cookies work, the MYF website cannot access third-party cookies, so we recommend that you consult the privacy policy of these independent companies for more details.

Finally, we have different types of cookies according to their purpose: necessary cookies, preference cookies, statistical cookies, and marketing cookies, as explained below.

Why Do We Use Cookies?

MYF uses cookies that are necessary for users to freely and easily navigate the website. These cookies are used to improve user service, measure website usage and performance, and optimize and personalize the overall experience. Information collected by cookies is stored as described in this document.

MYF also uses cookies for other purposes, such as:

  • Understanding user behavior on the website and analyzing data for statistical purposes.
  • Improving security and preventing fraud.
  • Increasing website speed.
  • Storing data about the cities from which users access the site.
  • Enhancing the user experience on the website.
  • Keeping users logged in.
  • Retaining your selected settings.
  • Providing you with services.
  • Monitoring and analyzing performance, operation, and efficiency to improve our services.
  • Understanding and improving the impact of our marketing campaigns.
  • Cookies provide users with the ability to utilize many essential functions of MYF.

The website may contain links to other websites. MYF cannot control the cookies used by these external websites. For further information about cookies on these websites, MYF advises users to check their cookie policies.

Acceptance of Cookie Policy

Applicable regulations state that we may store cookies on your device if they are strictly necessary for the operation of the website. For all other types of cookies, MYF requires your permission.

By using this website, MYF assumes that users consent and agree that MYF hosts cookies on their computer or device for the purposes stated here. Upon every browser login, the user can choose one of the following options:

Continue browsing: The cookie banner will not be displayed again when accessing any page of the website during the session, and it is assumed that the user accepts only necessary cookies.

Use only necessary cookies: The notice will be hidden on the page where the user is and only necessary cookies will be used.

Allow selection: Only cookies manually selected by the user will be used (NOTE: Necessary cookies cannot be canceled as the website cannot function correctly without these cookies).

Allow all cookies: The user will be considered to have accepted all cookies used by MYF, and the website will use all available cookies.

At any time, you can change or withdraw your consent from the Cookie Statement on our website.

Your consent applies to the following domain:

In addition, browsers or devices may offer settings that allow you to choose whether browser cookies are set and to delete them. These controls vary from browser to browser, and manufacturers may change the settings they offer and how they work at any time. Below, you can find links to instructions on how to do this in some popular browsers.

Please note that certain parts of MYF website services may not function correctly if the use of certain cookies is declined.

Cookies Used by MYF:

Necessary Cookies

Necessary cookies allow the use of the website by providing basic functions, such as page navigation and access to protected parts of the website. The website cannot function properly without these cookies.

Functional Cookies

Functional cookies enable the website to remember information that changes the way the website behaves or looks, such as the language in which content is displayed or the region you are in.

Statistical Cookies

Statistical cookies help website owners understand how visitors interact with websites by collecting and recording anonymous information.

Marketing Cookies

Marketing cookies are used to track visitors across multiple websites. The purpose of these cookies is to display ads that are relevant and interesting to individual users, making them more valuable to publishers and third-party advertisers.

Where Can I Find More Information?

MYF will be happy to respond to any inquiries not listed in this Cookie Policy. In such cases, users can send their questions through the contact form on this website or via email at: Additionally, feel free to learn more about who we are, how you can contact us, and how we process personal data in our Privacy Policy.

Changes to this Privacy Policy

All changes to the Privacy Policy will be posted here.